The Power of Property Presentation
If you are considering selling your home, this article is a must-read for you. We asked Property Staging extraordinaire Elaine Penhaul, from the award-winning Lemon And Lime Interiors, for her top tips on property presentation to maximise your sale.
In the property world, it is essential for homeowners to stand out. One highly effective strategy is property presentation. When done right, exceptional property presentation can not only help sellers encourage more viewings but ultimately maximise their sale price.
1. First Impressions Matter:
They say you never get a second chance to make a first impression, and this couldn't be truer than when selling your home. Property presentation plays a pivotal role in creating that all-important initial impression. When a potential buyer walks into a well-staged, well-maintained property, it sets the stage for a positive viewing experience. Homeowners who invest in staging, cleaning, and maintenance can confidently showcase a property's full potential, making it more appealing to buyers.
2. Enhanced Marketing Materials:
Property presentation isn't just about how a property looks in person; it also significantly impacts the quality of marketing materials. High-quality photos and videos of a beautifully presented property will attract more attention online and in print. Stunning visuals allow your agent to create eye-catching brochures, online listings, and social media campaigns.
3. Competitive Edge:
Property presentation is a valuable tool for creating a competitive edge. This added value can justify a higher asking price as you go the extra mile to ensure your property is presented in the best possible light.
4. Faster Sales and Higher Prices:
Well-presented properties tend to sell faster and at higher prices. When a property looks its best, buyers are more likely to feel an emotional connection and be willing to pay a premium.
5. Tailored Strategies:
Every property is unique, and By Design agents specialise in property presentation, understanding that a one-size-fits-all approach won't work. They can tailor their presentation strategies to each property's strengths and target market, showcasing its unique features and benefits. This personalised approach adds another layer of value that working with By Design can bring.
Case Study – Bower Hill
This fabulous period home boasted 13 bedrooms and had been lived in for about 10 years by a blended family with five teenage children. It was beautiful but chaotic. And no buyer, unless they are starting a hotel business, seriously needs 13 bedrooms!
Our task was to ensure every bedroom had a study, ensuite and/or dressing room to offer a view of real luxury living to every potential buyer. All the family rooms needed serious decluttering, and we added furniture and accessories where necessary to showcase alternative functionality to unused rooms, including a cinema room, gym and boot room.
The seller was delighted to accept an offer of 8.5% over the guide price within just 2 weeks of launching to market, having spent just 0.15% on decluttering and staging.
To learn more about how By Design can help you present your property perfectly and secure the highest possible offer, get in touch.
Written by Elaine Penhaul
