Secret property sales - discrete marketing with ByDesign for your home
Are you thinking about putting your home up for sale? Are you worried about taking the plunge and broadcasting your decision to your neighbours, family and friends? Then this article is for you!
We've all done it. When a new property comes on the market in our neighbourhood, we quickly hop online to see how much it has gone on for. It is human nature to be curious, so with absolutely no intentions of buying the property or even booking a viewing appointment, we'll look through the listing and the photographs to see what price they are marketing for and what their home looks like.
Fundamentally, we are all a little bit nosey. And this is why you can feel exposed and vulnerable when you are the homeowner thinking of selling it. You know that your neighbours and friends will search for your property, judging your home and the price you are trying to sell it for.
But this is a necessary evil - the name of the game when selling your home is to expose the property to as much of the market audience as possible. Maximum coverage to the market will lead to more people seeing the property, inevitably leading to more viewings. This, in turn, should result in offers from interested viewers that you hope will end with a negotiated deal you're delighted with, so the legal sale process can begin.
But what if there was another way? What if you could sell your home for a fantastic price without the judgement of nosey neighbours? Having the confidence that your property will sell with a new method rather than the scatter-gun approach of plastering your listing to every website platform and hoping that a buyer sees it at the right time that can buy at just that right moment.
By Design has the solution.
A wonderful selling experience, achieving the very best prices for premium, unique homes without having to broadcast it all over the internet.
Selling your home discretely has always been possible, but offers will often be lower because fewer potential buyers know about the available property. Supply and demand is not a factor as there can be no way to estimate the demand for a property that isn't available in the open market. It is a risky strategy that is only usually taken up in extreme cases.
With By Design it's now possible to sell your home without these compromises, making discrete sales a viable option for every homeowner. But how does it work?
Well, the key to a discrete sale is the agent's database, as without mass marketing, this is the only audience that will be made aware of the property being available for sale. It is clear that with a traditional estate agency, their database will only be made up of buyers registered with their branch to be interested in properties in that specific location. This is the downfall of traditional agents marketing properties discretely.
The key difference with By Design is the connected database across the whole network. By Design agents collaborate to sell homes at the top end of the market; large, unique, premium homes deserve broader coverage. And the By Design way is the only way to ensure that your home has been shown to the high net worth buyers that are in the market to purchase. These buyers are shown only the properties that meet their exacting requirements, and the highly experienced agents perfectly match the buyer to the property. It's a win-win situation for the buyer and the seller; everyone gets what they want. The buyer finds a property they otherwise might not have seen, with a VIP service to show them properties that may not be available on the open market. The seller achieves a premium offer for their property without telling every man and his dog that they're trying to move house.
Of course, you will want to tell your neighbours, family and friends that you are moving at some point, but how good will it feel to only have to break the news when you have a concrete offer? There is less judgement and no vulnerability. It's like dating someone for a few months before telling your best friends about your new partner. Giving you the freedom to test the process, or the partner, before sharing your plans.
If you're considering selling your home but have been reluctant because you aren't quite ready to answer questions from everyone you know, consider marketing discretely with By Design. Get in touch today for more information, or for an instant indication of the value of your home, click here.
